Kersey Mobility, a mobility dealer of Sumner and Spokane, Washington, is much like any other leading dealer that Mobility Conquest chooses to carry their new wheelchair accessible motorcycle. What makes them different, however, is Kersey’s emphasis on the customer’s shopping experience.
A few years ago, Kersey won a $5,000 showroom remodel (in the form of a Home Depot gift card) at the Vantage Mobility International (VMI) conference. VMI took attending dealers to a Coleman dealer that had a "life style" showroom, representing the camping lifestyle. The group discussed what lifestyle attendees represent and came up with lifestyles that represented customers: active, independent, family and more.
Upon entering the building, customers walk through a tunnel and into the showroom that is designed like a street with a coffee shop, basketball hoop and vehicle displays indoors. Continuing on the "road to independence," you will see popular lifts on display that can be used in demonstrations.
"We focused the sections of our showroom on those lifestyles and said our showroom represents the road to independence," Owner Mike Kersey said. "The road is black carpet with yellow carpet inserts for the center line. The middle is a roundabout intersection with a stop light that is always green. The road leads through a parking lot (gray carpet strips) with our functional wheelchair lift displays and then ends at our outdoor, covered van display area."
According to Mark Allen Roberts of Mobility Conquest, Kersey understands the overall buying experience. "Kersey Mobility has served the community at this location for 13 years, and it is all the little things that do that make the buying experience special that illustrates how well they understand the needs of customers and a commitment to make the buying experience pleasurable," Roberts said.
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